Base, Coinbase's Ethereum Layer-2 network, attracts investment due to its seamless integration with Coinbase's vast user base, low fees, and retail-friendly onboarding via fiat bridges. Retail user inflows drive rapid adoption, with 42% YoY L2 retail growth in 2025 and Base leading in daily active addresses and cumulative users (e.g., 200M+). TVL growth is explosive, reaching ~$10-12.5B by late 2025 (33% L2 market share), fueled by DeFi apps like Aerodrome and meme coin activity. This positions Base as a top L2 for accessible, high-growth DeFi exposure.
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Celestia TIA airdrop allocation (Genesis Drop, 60M TIA total, 6% of supply): 20M TIA: Developers & public goods contributors (modular ecosystem, GitHub, research). 20M TIA: Early Ethereum rollup users (active addresses on top L2s). 20M TIA: Cosmos Hub & Osmosis stakers/IBC relayers (≥$75 stake). Modular impact: The broad distribution bootstrapped the ecosystem by rewarding builders, users, and stakers, driving adoption of Celestia's data availability layer. It promoted decentralization, increased staking security, and accelerated modular blockchain growth by enabling rollups to leverage TIA for blobspace without issuing tokens early.
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Axiom's cashback model on its Solana-based trading platform features tiered multipliers (e.g., Wood to Champion, up to 5X-25X), providing SOL rebates on trading fees (0.05%-0.25% cashback, reducing net fees to ~0.75%). Higher volume permanently unlocks better rates; referrals start at higher tiers and earn multi-level commissions (30% direct, lower indirect). This incentivizes traders effectively by lowering costs for high-volume users, encouraging frequent trading and loyalty. Combined with points for potential token airdrops, it boosts platform volume (over $140M cashback distributed) and retention, aligning user activity with revenue sharing.
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