@chemellra421

Hamster Kombat’s airdrop is the crypto version of “all hype, no substance” for game ecosystems. The impact on user activity: 1.31B eligible users, 69M Telegram subscribers, and a campus obsession with clicking hamsters. But post-airdrop, activity crashed. Why? The airdrop paid $3 on average, and robots hogged rewards. The ecosystem’s “play-to-earn” promise was broken—why grind if the reward’s worse than a free pen? Retention was 5-20%, and the game’s user base shrank to 41M. The only good thing? It proved that “tap-to-earn” can scale, even if it can’t retain users. Maybe next time, they’ll pay users what they’re worth—instead of $3 scraps.

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