@chanyixuan10
Optimism's second airdrop, distributing 11.7 million OP tokens to 307,965 addresses in February 2023, aimed to boost long-term community incentives by rewarding governance participation and active usage. Analysis of user retention post-airdrop shows mixed results. While it initially increased engagement, with 293,000 addresses delegating voting power by February 2023, retention faded over time. Airdrop 5 data (2025) indicates a modest retention boost—4.2% at 30 days and 2.8% at 60 days—suggesting short-term spikes rather than sustained loyalty. Larger airdrops (>10% supply) correlate with better retention by fostering ownership, yet many users still sell off tokens quickly, prioritizing profit over governance. For lasting incentives, Optimism must pair airdrops with continuous engagement strategies beyond one-time rewards. Retention remains a challenge without deeper ecosystem value.
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