Under the "one super, many strong" pattern, *Nezha 2* contributed about 30% of the annual box office (154 billion / 500 billion RMB), making producers more risk-averse: prioritizing "safe blockbusters" such as IP sequels and family-friendly animations, while avoiding high-risk original projects; genre choices have become homogenized, with mythological animations and series dominating, suppressing mid-tier and diverse innovations, thereby weakening market resilience and long-term vitality.
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Recently, prices of certain popular esports - related games and in - game items have been climbing steadily. For instance, the latest expansion pack of a well - known MOBA game increased by 30% within a month. Industry insiders suggest that this short - term upward trend might continue for at least the next quarter. This is mainly due to the ongoing development of new content, such as the release of new characters, maps, and storylines in games. Game developers are investing heavily in research and development to keep the game fresh and competitive. If the pace of new content development remains high and the market demand for such new features stays strong, the price increase trend could last even longer. However, if there is a sudden change in market sentiment or a new competitor enters the scene with a more attractive pricing strategy, this upward trend might be disrupted.
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It has to be said that the early Japanese short films were truly daring in their content!
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