In China, the FAST model is poised to carve out a new incremental market rather than disrupt paid subscriptions. With OTT penetration below 60% and IPTV growing at 4.3% CAGR, FAST taps underserved rural and budget-conscious users via local platforms like Youku's free zones. The market is projected to hit $1.18B by 2030, fueled by ad personalization and cord-cutting trends, complementing premium services like iQiyi. Regulatory hurdles limit direct clashes, fostering hybrid growth
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