@carsfsfoline
The pandemic sparked loungewear’s rise, but luxury houses continue adapting it for post-pandemic relevance. The new formula combines comfort silhouettes with elevated fabrics: silk joggers, cashmere hoodies, or leather-trimmed sweatshirts. Consumers no longer accept binary choices between sweatpants and suiting—they want hybrids that flex across work-from-home, travel, and casual offices. Marketing must frame loungewear not as temporary comfort but as permanent lifestyle evolution. If positioned well, luxury loungewear becomes a long-term revenue stream, shifting the category from necessity to aspirational indulgence.
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