The problem starts with misplaced priorities. Web2 marketing teaches us that retention is king, a 5% bump in retention can boost profits by 25–95%, yet web3 teams keep chasing vanity metrics like total wallet connects and boosting shortterm growth. Compared to web2, acquisition costs fly through the roof in web3. But since web3 users are also among the highest-spending customers on average, that isn't necessarily a big problem. It turns into a big problem when they don't come back, making it impossible to ROI on your campaign or long-term growth spend. There is only one person who can solve this problem: YOU. If you have no real product value, poor onboarding friction, and zero habit-forming loops, it means your targets will convert, try your product out, and leave quicker than you can imagine. Incentives mask fake PMF, turn them off and your growth stalls immediately.
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Day 97 of DCAing the greatest honey badger token of all time ever $hoba
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hot out of the oven & ready for a 100x run! 🍞🚀 #Solana never tasted so good. LFG, $CATBREAD fam—Mars is calling! 🌕
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