@bridgeninja
Tap-to-earn projects like Notcoin and Hamster Kombat are shaping a new airdrop paradigm by gamifying participation. These apps attract millions of users with simple, repetitive actions linked to point accumulation. While initial user growth is explosive, retention data reveals steep drop-offs post-airdrop unless utility or token integration follows. Most engagement comes from airdrop anticipation rather than intrinsic value. However, their low barrier to entry and viral mechanics offer effective cold-start models. Success depends on converting “tappers” into on-chain users through wallets, swaps, and dApp usage. Without this transition, long-term sustainability remains limited.
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