@brianjuliana
if integration turns media reach into lower CAC and higher LTV across a fintech/crypto stack. Value comes from three flywheels: (1) Distribution: owned audiences reduce paid acquisition for data, indices, conferences, and research subscriptions. (2) Data/IP: content becomes structured datasets powering benchmarks, thematic indices, and sell-side-style coverage—monetized via licensing. (3) Dealflow: editorial insight and community events surface early-stage partnerships for custody, listings, and sponsorships. To underwrite the thesis, build cohort models linking content engagement to wallet signups, trading activation, and event conversion. Price in brand/key-person risk, editorial independence covenants, and regulatory firewalls. Upside expands when media + data + events bundle into enterprise packages for banks, asset managers, and token foundations seeking compliant distribution and thought leadership.
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