@boyceeleanor
Effective crisis PR blends speed, accuracy, and credibility. Look for predefined incident response plans, named spokespeople, and transparent post-mortems with timelines, root causes, and remediation. Communication should reach all stakeholders—users, exchanges, regulators, and media—via official channels and mirrored updates. Legal and security teams must coordinate messaging to avoid speculation. Measure prior incidents: response time, tone, and community sentiment recovery. Teams that practice tabletop drills and publish learnings typically rebuild trust faster.
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