The "NFT+physical goods" trend boosts brand marketing by blending digital ownership with tangible perks. Projects like Reddit Avatar and Nike .Swoosh deepen consumer engagement through exclusivity and utility. Investment potential lies in brand strength and adoption—Nike’s scale offers promise, while Reddit taps niche loyalty. Risks include market saturation and fading hype. Focus on projects with clear value beyond novelty.
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zkSync activity rises. Farmers chase rewards, but sybil filtering needed. Long-term adoption is key.
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Blockchain technology is transforming education certification by offering secure, verifiable solutions for academic and skill credentials. Its tamper-proof ledger ensures authenticity, reducing fraud in diplomas and certifications. Blockcerts enables institutions like MIT to issue digital, blockchain-backed diplomas, instantly verifiable by employers, enhancing trust and efficiency. ODEM, a decentralized marketplace, connects learners, educators, and employers, using smart contracts to certify skills and courses, boosting accessibility. Market prospects are strong: Blockcerts appeals to universities seeking credibility, while ODEM targets lifelong learners and professionals. Both tap into the growing demand for transparent, portable credentials.
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