Cofounder, CTO of Goldfinch, and Heron Finance. Previously Engineering at Coinbase, and first hire at Hint Health.
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We hired an agency to help manage paid spend, with an internal resource overseeing then. I think the internal management is key. Overall the arrangement has worked so far.
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They are more executing what our internal resource wants to do. Now of course they're also giving us their input and ideas, but our internal resource is really managing this team.
Man, building new things is always, always hard, and never obvious. Even the humble typewriter took 7 years of dead ends, back tracking, and prototypes that today would seem downright insane, all to arrive at V1. Just keep trucking. (Photos and story from Shift Happens book)