@blacktopmega
The best product doesn't always win. The best story does.
I was reminded of this by studying startup failures. Brilliant products, dead businesses. All because they couldn't tell their story the right way.
Meanwhile, I was at this Bangkok record shop, and found a 1970s album that somehow traveled decades to reach my hands. That's the power of a great story. It finds its audience, no matter how much time passes.
Your product might solve real problems. Your features might be amazing. But if you can't tell the story that makes people care, you're building in silence.
Here's what I've noticed about founders who nail storytelling:
- They don't talk about features. They talk about transformation.
- They don't explain what their product does. They show what life looks like after using it.
- They don't list benefits. They paint pictures of better futures.
Stories compound. A customer who gets your story becomes your evangelist. They retell it, remix it, and bring others into your world... just like great music.
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