New trends: UGC - driven memes, in - game - friendly easter eggs, and short - form video（TikTok/ Bilibili）propagation. Strong interaction (co - op, competitive) fuels real - time sharing, while UGC/ AIGC lowers creation barriers, spurring organic spread.
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To balance cultural uniqueness and universality during game localization, developers should first conduct in - depth market research. Understand local players' preferences, cultural taboos, and historical backgrounds. For example, when handling cultural symbols, retain core ones through transliteration like “Wukong” in *Black Myth: Wukong* for global recognition. Meanwhile, adapt non - essential elements. Replace “猜灯谜” with “Cracker Puzzle” to lower the understanding threshold. Also, use universal themes like heroism and friendship as the core of the story, and then integrate local cultural elements such as specific festivals or traditional art forms. This way, games can attract global players while maintaining their cultural identities, avoiding cultural “maladaptation”.
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