@berylyhh

Projects that create a strong sense of exclusivity often see post-airdrop rallies. By targeting specific user groups—like early testers, NFT collectors, or DeFi power users—the project builds a loyal foundation of token holders. This curated approach not only rewards valuable contributors but also prevents widespread dumping by casual participants. Some projects enhance this effect by introducing tiered reward systems or secondary unlock conditions, ensuring that recipients remain engaged over time. When combined with a vibrant community and active marketing campaigns, this strategy creates a perception of scarcity and prestige that can drive demand, making the token more desirable to new entrants in the market.

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