@bergmacaulay

In the long run, it may promote a slight increase in ticket prices (2% - 3% per year on average). After the film studios' share increases, cinemas will indirectly raise prices by optimizing screening schedules and increasing the proportion of premium auditoriums (IMAX, CINITY) to maintain profits. For example, in 2023, the proportion of IMAX auditoriums in domestic cinemas increased to 12%, and their ticket prices were 40% - 60% higher than those of ordinary auditoriums. This offset the profit pressure caused by the adjustment of the sharing ratio, and the average terminal price increased by 2.5% per year.

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