Farcaster

A sufficiently decentralized social network. farcaster.xyz

I could see someone building a massive lifestyle brand that just starts as a @farcaster channel

writing on the internet | essays → https://benroy.substack.com/

HIGHER

higher

imo the /higher brand is the best display of all of the cumulative learnings in web3 related branding. it’s elegant and contains wisdom

- be funny
- be both left && right curve
- unicode brand > emoji brand > lame normal brands
- hijacking existing memetic liquidity by extending memes > forcing new memes

higher ↑

Farcaster-native research: https://paragraph.xyz/@matthewb | prev. Juicebox, Nouns, RAW DAO | casting about coffee, hi-fi, and other rabbit holes

maybe /higher

https://warpcast.com/mikedemarais.eth/0xbbe1fef6

words

I think you’ve already started ser.

500 $degen

This would be amazing.

So, when are you starting?

⌐◨-◨ NOUNWORKS ⌐◨-◨

Building Nounworks.wtf at BIGSHOT.WTF and  @bigshottoyworks on socials
Direct Connect: https://poplme.co/hash/GTvRBufQ/1/preview

follow /nounworks  and see how that goes. We are building it here in real time

Nouns

noun seven three zero | onchain experimentation maxi @ zerorights.media, zeropod.xyz, @betrmint, the /yellow collective

It’s called /nouns 


(jk I know what you mean)

Worldbuilding /starholder |

DAOs: The LAO & Flamingo

I think it's a branded network node tbh which is essentially what a channel is. That node calls on objects, its audience interacts with them and then you rinse wash repeat over and over. The node needs a way to allow attention on it to monetize and self-organize, so it launches a token. That's how I am thinking so far.

Yeah so fair, I liked that essay

Maybe it's just paraphrased as -> some collective enterprise thing on the internet that humans collect around because of shared vibes, interests, and values, blah blah

I think a Life After Lifestyle Brand is more likely, but I'm not exactly sure what that means, only that Toby Shorin's article keeps circling around my head wrt this platform

executive coach for /founders + founding teams Δ host of pods.media/the-delta and /coaching Δ kevincoale.xyz

do u think this could apply to more art-oriented channels like /warpcat ?

Gather people with similar energy/interests

Brand something well

Create identity and belonging around ideas and tokens and activities

And grow out of that to physical products / experiences

Gloom Token 👽

It's what we're working on over at /gloomtoken with our upcoming pfp collection GLOOMERS 👽 💙

Just A Girl & Her Cryptos 💙 GLOOM Enjoyoooor 👽 Nounish ⌐◨-◨ /noun /lilnounsdao - FID: 20147.

j-hn.info | founder at /beings-club | experimenting with /higher

@lght.eth and @six have been waxing lyrical on higher as a lifestyle brand for about a week

it clicked for me quite quickly - i can see it clearly, unclear how it manifests though

I didn't know what that was until just now haha, but could see it

Lifestyle and all other styles too /higher

Each channel could essentially have its own token, its own lifestyle norms, and things that help bridge physical and digital. 

Nothing stopping each channel from being a 1m+ business. 

(has been discussed here previously, even by Dan)

the checkpoint

literally started a channel for my brand /quezt because i had the same observation
125 $degen

“Ben”
$Ben
Weekendz by Ben (casual clothing brand)
Benigma (music label)
BenBen (children’s toys)