@benfsfjamin
Clothing rental offers sustainability benefits but raises hygiene challenges, especially in humid or high-temperature climates. DPP-compliant records track cleaning cycles and material resilience. Standardized disinfection protocols ensure safety without compromising garment integrity. Brands can leverage hygiene data to reassure customers, integrating it into marketing narratives. Rental models extend garment lifespans, reduce overproduction, and enhance circular economy participation. Success hinges on balancing operational rigor with seamless user experience. Brands that communicate these measures transparently gain consumer confidence, turning rentals into aspirational, safe, and eco-conscious choices.
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