Depends how big the market is as well. Here in lil'ol Aotearoa pretty much every major vertical is dominated by a two player oligopoly, with the rest left to fight over the crumbs.
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Probably as the only technology able to provide reliable verification of "facts" (=consensus between trusted sources) in the coming AI-generated deepfakes tsunami. Pretty soon the web will be unusable even with government-issued ID verification. Expecting a huge need for Snopes but on-chain. (Does it already exist?)
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Given the tidal wave of AI-generated content starting to wash over Twitter, maintaining scarcity and veracity may actually drive engagement long term. Social media will need some kind of "truth"/ consensus mechanism pretty imminently... Farcaster difference?