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In February 2023, Coinbase announced Base, their Ethereum L2 blockchain. To commemorate this, they released a free mint NFT called “Base Introduced” on Zora. While the NFT was technically free, users still had to pay Ethereum mainnet gas fees which were around $5–$10 at the time in order to mint it. Despite the fee, over 485,000 NFTs were minted by more than 370,000 unique wallets. That’s massive distribution for a NFT and one of the most widely distributed NFTs we've ever seen. More importantly, it signaled intent by the users since they paid to mint it as a commemorative NFT. Every holder opted in, paid, and participated.
The Zora website limited users to one mint per wallet but for the more technically savvy crypto users, it was possible to mint more NFTs directly from the contract. You may wonder why would someone do that, well it's crypto and some people speculated that this NFT may get future rewards via airdrops or some other onchain mechanic.
At the time, that seemed like the end of the story. A commemorative NFT. A memento of Base’s launch.
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