@austin-hurwitz
you're doing social media wrong
stop optimizing for reach and empty followers
start maximizing for high signal connections that can bloom if you nourish them
take the time to speak with your followers 1:1. they may become some of your closest friends
i'd rather play side stage at a festival with a bunch of diehards who know every lyric and are interested in the same things I am than main stage with a bunch of casuals who don't know the words and are just stopping by on their way to the next act