This week: Cool. Now What? Cricket has more innovation than ever — but zero architecture to use it. So how do we actually implement the opportunities we’ve outlined?
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I have been thinking about the information contained within this piece a lot over the past few years. Having worked in and around US and European sports since 2015, after my ICC stint, I was always thinking how cricket can work with with best of what these mature and cutting edge sports markets can offer.
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Great to see the ICC leaning into the exact themes cricket needs: context, calendar, technology, and year-round engagement. This is the direction the sport must go and has been the core argument behind my ongoing series on cricket’s future.
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