Post-ESMA’s crypto ad guidelines, EU ad volume fell ~40%. It hinders marketing and user acquisition, pushing projects to use compliant channels like educational content.
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The "regulatory arbitrage premium" may lead to an adjustment in the discount rate of the valuation model for euro - zone crypto - assets, but there is no specific data on the number of basis points.
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Blockchain will innovate in consensus algorithms, scalability, and security. Sharding technology can improve processing speed, cross - chain technology promotes asset interoperability, and privacy - protection technology enhances data security, all of which can promote the healthy development of the cryptocurrency market.
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