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launching a token for bootstrapping audience or engagement is the wrong approach because it kills any room for speculation later and whatever traction you end up getting is extremely fickle
should be used as a fuel to the fire, not to light the fire itself
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increasingly of the belief that being in crypto and aiming for a 10/15% return trading may not be worth bearing the volatility when you can put your money in prediction markets with >85% likely outcomes on a consistent basis irrespective of market conditions
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the most valuable thing a person can build is a reputation for being reliable. tell the truth when things go wrong, show up when you say you will, follow through on your word. it's the simple things but over time those small acts compound into something priceless
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probably the biggest misconception floating around ct is that launching a token as a creator will somehow get you attention
tokens are meant to act as accelerators and not a bootstrapping tool
you still need a base layer of distribution, you still need an audience and the support of a platform to amplify your launch. without it, your token will lack any motion and will just be another ticker
and if you already have a following then you are better off trying to monetize it in another way. as a creator you are off deepening that relationship
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most business models in crypto that are not a take on flow fail to build anything meaningful because there are not enough daily users to support subscriptions, ads or premium tiers. demand is cyclical, churn is brutal, and CAC makes no sense when you cannot target or retain. the only thing that consistently pays is optimising for transaction stream or aum. look at swaps, perps, bridges, mints, liquidations or even mev, volume is the primary customer in our industry
there are a few exceptions in infra and custody where recurring revenue can work but for consumer you either optimise volume or you die. until there are millions of sticky users, it is best to design for activity and not audience. build loops that create repeat volume, price on usage and let whales subsidise the long tail, otherwise you are building a product with no business
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most will taste success at some point in their lives. money will come, love will arrive, recognition will find them. yet being a success is not the same as being successful. achievement can be stumbled into but mastery requires holding it with grace without letting it define you
those who stumble into success often become prisoners of it when it slips away. they replay the glory days, cling to old victories and let nostalgia chain them to a past they can never return to
true success begins after the victory. it is found in how you treat others when you no longer depend on them, in how you refine your taste when abundance tempts you to excess, in how you wield influence without being consumed by it
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companies that have been live for 3+ years have decided to start a points program now to juice their numbers
elite play