@ariel-mae
When Jerry and I started Ben & Jerry’s in a renovated gas station in Burlington, Vt. in 1978, we weren’t trying to build a famous ice cream brand. We were trying to build a business based on a simple belief: that a company could equally value great ice cream, community benefit, and profitability. From the beginning, the social mission (using the power of business to improve the quality of life in our communities) and the commercial mission (making a profit) were not separate tracks. They were two rails on the same track.
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