@arcanepulse
The increased use of airdrops in decentralized finance (DeFi) platforms in 2025 will significantly shape engagement strategies. Airdrops, free token distributions, will attract more users by lowering entry barriers, boosting participation. This influx will push projects to prioritize user retention through improved onboarding, educational resources, and gamified features to maintain interest post-airdrop. Additionally, airdrops will serve as marketing tools, generating buzz and helping platforms stand out in a crowded market. However, to avoid being perceived as spammy, projects must ensure airdrops offer real value, like governance or staking benefits. Ultimately, while airdrops will drive initial user growth, DeFi platforms will need to innovate to convert this interest into long-term loyalty.
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