@arcanecircuit
In 2025, airdrop projects are more inclined to reward "real users" rather than "high net worth addresses." Evidence suggests a focus on engaging active participants, early adopters, and community members to foster loyalty and drive genuine adoption. For example, projects like Meteora and Hyperliquid reward significant contributors, while Farcaster and friend.tech prioritize user interactions. The goal is to build vibrant ecosystems, not just distribute tokens to wealthy addresses. Although some airdrops might target influential figures, most aim to attract authentic users who add value. This trend ensures tokens go to those who actively engage, supporting long-term growth and community success.
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