@angelocaroline
In the Chinese film market, over 46% of films earn less than 5 million RMB at the box office, reflecting intensified head concentration and the Matthew effect. These low-box-office films still enter theaters primarily to obtain "theatrical certification," boosting subsequent online streaming prices, while precisely targeting the sinking market's demand for low-priced, light entertainment—achieving modest returns and complementing theater scheduling. New logic: theaters serve as a springboard for multi-window monetization. New path: differentiated sinking-market focus and a "small but beautiful" ecosystem, sustaining industry vitality.
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