@anatsdasia
Recycled polyester reduces environmental impact, but cost dynamics fluctuate relative to virgin fibers. Supply shortages, energy prices, and global demand influence the “price scissors,” affecting margins. DPP can verify fiber composition, ensuring authenticity and preventing greenwashing accusations. Marketing transparency—highlighting recycled content percentages—can justify a slight price premium. Consumers increasingly trust traceable, credible claims over unverified “eco” messaging. Brands that balance pricing, communication, and supply chain efficiency can capitalize on sustainability trends while protecting profitability, turning recycled polyester into both an environmental and financial asset.
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