@alitiknazoglu

some sunday thoughts about onchain attention economy on base and fundamentals of inflynce: internet has always been about attention. web1 gave us information, web2 gave us interaction, and web3 gave us ownership but none of these solved real question: whose attention is real, and how do we value it? or who will define value? every one of us online is farming: attention. that attention can be tokens, incentives or just pure social dopamine (which is itself biggest incentive for influencers). on the other hand, infofi is really underrated topic, everyone thinks infofi = yapping / spamming. no. i know i didn't explain inflynce properly to everyone, maybe couple of times in spaces and by commenting others. we started to build inflynce with these questions: - who is doing what on @farcaster graph - who is making real noise? - how a fresh account can advertise / shill his/her contents or mini apps? (we couldn't find a way in beginning) - who will define an account's value? answer was inflynce protocol. inflynce protocol consists of following 2 elements: - mindshare score (fuel of entire system) - attention coordination layer (powered by mindshare score) attention coordination layer has 3 elements: - inflynce hub (public advertisement tool step1) - inflynce quests (coming soon, public advertisement tool step2) - inflynce ads (coming soon, b2b advertisement tool) after inflynce, social influence became liquid asset on base and attention became something could bought and sold. we call it distribution 2.0. most important part of inflynce, we gave creators power back. now they are earning 80% of revenue directly. on facebook or twitter or google ads, they don't earn anything when they engaged with ads itself. how inflynce hub works? - users/creators/founders choose a post to boost it and copy url - open inflynce mini app, click boost page, it's middle button on bottom - you need to top up min $5, what does it mean? it's standard approve function, you give spending rights to our contract, which can spend money behalf of you, when you created a boosting campaign - click my boost tab on same page then click create a new boost, choose engagement type, only like, only recast or both of them. paste your url, then click create, it will cost $0.25 to create, we've added this for both preventing spammers and protocol revenue. then it's live. - payments are based on users’ mindshare (who amplified campaign content), so they can’t say this is my value, we measure their mindshare score and campaign owner is paying based on their social influence power. how calculation works on inflynce hub: - cost per recast and like = mindshare × 100 × base multiplier - if you create a recast + like campaign, a user with 0.40% mindshare will cost: (0.40% × 100 × 1) × 2 = $0.80 per recast and like, additional 10% of this cost is charged as a protocol fee, it means cost for campaign owner will be $0.88 - to prevent low engagement and protect campaign owner's budget, users below 0.01% and 0.005% mindshare earn fixed $0.005 per recast and per like - if users' mindshare is under 0.005%, they don't earn anything some tips about launching a campaign: - first of all if you didn't use ads in web2, you may expect instant conversion rate based on engaged users. which will never happen, human behavior is not fit for that. in tech world we call it user acquision cost and it's pretty high based on location/category/age etc - 2 important things: content and consistency - content is really important, if you just write long text, a few people may read it, your content should be baller, short text and cool image/video or your mini app link (still banner of it, is very important) - consistency. if you just spent $5 and expect 100 new users to mini app, it's not realistic. to give some example in web2 ads, they are spending lost of money for presence and brand awareness. it's same in here because we're still human in web3 :d you need to spent your budget with consistency to achieve something - min spending should be $20 for only recast task to get high engagement, as there are different users from different continents, your boost should stay there for max. awareness. - spend $20 on twitter and then spend on inflynce, check difference, you will understand. some success stories: - poolfans uses inflynce hub actibely, they were #1 app at finance category on base app, now #3 - farpixel used inflynce hub actively, they were #100 app on farcaster, they hit top #15 - tower ecosystem uses inflynce hub actively, they are #1 app at social category on base app - cobuild started to use inflynce hub recently, they are #1 app at finance category on base app - perfect pie acquired their first 760 users by spending only $220 in 10 days, which makes uac = $0.30. it's too low compared to web2 giants it's a public tool for everyone, i would highly recommend go and try with a small budget and of course it will feel like boosted, that's the whole point of advertisement, you need attention and you are paying for it. it’s distribution 2.0 / a new native way of web3 ads on @base.base.eth 🟦🟧

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