@alitiknazoglu
i read all of comments too, thanks to everyone đ§
@inflynce is an onchain ads tool mainly for projects/founders. individuals can get attention once to test system but they wonât feel âwowâ because one-time boosting/ads rarely provide real âvalueâ. one of key point of ads is: consistency for brand awareness.
about getting value: in ads, we use term âconversion rateâ for users who clicked or completed your cta (mini app, nft etc). many individual users (who probably never launched ads on google, facebook or x) expect 100% conversion - which never happens. according to wordstream: âthe average conversion rate across google ads is 4.40% on search and 0.57% on display.â -> ~0.6% for display ads running 30 days.
also there are 2 main ad types: solo ads vs ppc. our model is solo ads for now, which we keep improving, and weâre building new infra that mixes solo + ppc. i am so excited to announce it when itâs ready
to achieve something with ads:
- need consistency
- content must be sticky (there are billion-dollar companies whose only job is optimizing ad creatives)
with inflynce hub we provide a public tool where anyone can buy attention based on usersâ mindshare. i believe this is future - payments must be based on something, and for us thatâs mindshare. because on farcaster graph everyone has a value, and our algo defines it. most important question imo: is our algo trustable? not perfect, not bad either - improving day by day.
itâs still too early for all of us, letâs see.