@alessandra54
Airdrops are most effective when distributed tokens are seamlessly incorporated into ecosystem protocols for subsequent use. This includes staking programs, governance participation, DeFi activities, or in-app functionalities that incentivize engagement. Without proper integration, tokens may be sold quickly, undermining adoption and liquidity. Projects that design thoughtful post-airdrop strategies—such as unlocking schedules, rewards for activity, or tutorials for usage—convert recipients into active participants. Ensuring that airdropped tokens have practical applications helps reinforce token value, stabilize markets, and encourage sustained ecosystem activity. Properly integrated airdrops support adoption, liquidity, and long-term engagement, transforming initial incentives into a foundation for growth.