Akshit 🎩 Ω
@akshit
165 Following
1584 Followers
Most founders rush into logos, color palettes, vibes and end up with a brand that feels disconnected, generic, or confusing.
But before any of that, your brand needs documentation.
At Gloww, before starting any project, we have our clients document:
– What the brand stands for
– What it’s not
– Who it’s for (and who it isn’t)
– Tone, personality, contradictions
We did this with Emerge & @atown built out one of the clearest alignment docs.
Result? Everyone was on the same page.
No vague feedback. No misaligned revisions.
Just fast, focused decision-making. 0 reply
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