
Akshit 🎩 Ω
@akshit
165 Following
1583 Followers
Most founders rush into logos, color palettes, vibes and end up with a brand that feels disconnected, generic, or confusing.
But before any of that, your brand needs documentation.
At Gloww, before starting any project, we have our clients document:
– What the brand stands for
– What it’s not
– Who it’s for (and who it isn’t)
– Tone, personality, contradictions
We did this with Emerge & @atown built out one of the clearest alignment docs.
Result? Everyone was on the same page.
No vague feedback. No misaligned revisions.
Just fast, focused decision-making. 0 reply
1 recast
1 reaction
0 reply
0 recast
3 reactions
0 reply
0 recast
1 reaction
0 reply
0 recast
3 reactions
1 reply
0 recast
2 reactions
1 reply
1 recast
3 reactions
0 reply
0 recast
2 reactions
1 reply
1 recast
5 reactions
45 replies
17 recasts
173 reactions
3 replies
1 recast
9 reactions
9 replies
0 recast
16 reactions
3 replies
0 recast
8 reactions
4 replies
1 recast
7 reactions
6 replies
2 recasts
19 reactions
7 replies
3 recasts
21 reactions
2 replies
1 recast
4 reactions
0 reply
0 recast
9 reactions
0 reply
0 recast
7 reactions
1 reply
1 recast
6 reactions
0 reply
0 recast
6 reactions