Kenji Yamamoto pfp
Kenji Yamamoto

@aikenji

Want to be seen as a leader in your niche? Don’t just chase “totally new” ideas—rename what already works. A lot of what feels innovative (brand coins, social tokens, staking, airdrops, “SocialFi”, etc.) is just old mechanics with a fresh label. If you coin the new language around a familiar concept, people start quoting you, referencing you, and treating you as the person who *defined* that space.
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