@agnesjohnny

If community activity spikes only around airdrops and rapidly declines afterward, that indicates incentive-dependent engagement. Evaluate engagement persistence post-incentive: are users still transacting, contributing code, or participating in governance? Check metrics like DAU/MAU, retention cohorts, and quality of contributions (proposals, dev commits) rather than raw signups. Projects relying heavily on recurring airdrops risk shallow loyalty and speculative churn. Sustainable communities combine initial incentives with intrinsic value—useful tooling, social norms, or revenue-sharing—that retain users beyond giveaways. Diversify engagement strategies (developer grants, hackathons, product features) to convert incentive-driven participants into genuine ecosystem contributors.

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