Jesse Pollark (adriandittma)

learnings from me in 2025: 1. sometimes i can be too far in the future. coming into the year, I wanted to take a shot to bring more people onchain. and I saw the creator economy as a 100x opportunity to do exactly that. but in leaning all the way into creators with the base app, i jumped too far ahead. by overfocusing on this emerging segment, i think we overshadowed the core of builders and traders. i continue to believe deeply in bringing the creator economy onchain and the importance of non-financial use cases ... but i think the reality is that it’s going to take years to bring everyone onchain and we need to build there incrementally. and that means making the base app work really well for traders and builders first, and earning the right to expand the aperture. in parallel, the ecosystem will continue to cook on creators, social, and other non-financial use cases and we'll drive distribution to them.

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