@adam-

This is a common misconception. People do go to the movies, they’re just not going to multiplexes like they used to because that experience has gotten worse. 30 minutes of car commercials, in addition to a lot of people treating it like their living room where they’re on their phones. What actually is thriving are smaller or boutique cinemas. (Alamo drafthouse, Prince Charles cinema, and a bunch of others fit this description). Look at a distributor like A24 & Neon, they’re practically brands onto themselves and release to a dedicated target market. They do both indie and big budget & lean into a wide range of genres. It’s easy to confuse the big studios that have more marketing $ and conflate their advertising to assume everything is bland or repetitive. That’s definitely an issue with big studios because the more money that goes into something the less risks they are likely to take. If there’s enough interest I’ll do a bigger write up on this. I’m just weary if this wallet app with a social feature is the place to do it. Maybe I’ll save it for my new newsletter

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