@accusedg
The EU’s Digital Product Passport (DPP) will reshape brand transparency by 2027. Fashion and textile labels will no longer be static tags but dynamic data hubs. Brands must revise labels to show origin, fiber breakdown, chemical inputs, and recycling pathways. Expect QR codes replacing lengthy print, offering real-time updates on compliance and circularity. For consumers, labels evolve from decorative hangtags into digital windows of trust. For brands, this redesign is not optional—it’s a regulatory mandate that demands early planning. The winners will be those who make the DPP not just a legal box-tick but a storytelling platform that connects sustainability data with lifestyle aspirations.
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