@abbylester
It’s easier to sell 'painkillers' than 'vitamins' 💊 vs. 💊:
No more “Call me next quarter” 🚫📞
No need for over-explanation (they feel the need) 🤯
You don’t have to prove there's a problem—it's obvious 👀
And yes, this is 100% true in B2B, even in the crypto space 🧑💼🔗
Now, while that’s true, let me add a little alpha to the metaphor 👇
Retention is 🔑
You can’t just solve one-time issues
If you do, they’ll churn as soon as the pain is gone 💔
Instead, aim for long-term growth and expansion 🚀
Here’s how to play it:
1️⃣ Acquire clients with a painkiller—solve an urgent problem with a killer feature that grabs their attention 🛠️
2️⃣ Retain them with the vitamin—help them succeed long term with ongoing value and keep them in the game 🏆
TL;DR: Start with what’s easy to sell, then expand your offerings. Keep them for the long haul! 🌱💼
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