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Sampoerna A Mild –Facts and Information 1. Brief History PT HM Sampoerna Tbk is one of the largest cigarette manufacturers in Indonesia, founded in 1913 by Liem Seeng Tee in Surabaya. Sampoerna A Mild was first launched in 1989. The concept was considered innovative at the time because it offered low-tar, low-nicotine kretek cigarettes with a milder flavor than conventional filtered kretek cigarettes. --- 2. Product Characteristics Type: Machine-Made Kretek Cigarette (SKM) – Mild (lower tar and nicotine than regular kretek). Taste: Designed to be smoother on the throat, with a distinctive clove aroma. Packaging: Generally white with the iconic red "A." --- 3. Market and Popularity One of the most popular brands among young adult smokers in Indonesia. Often associated with a modern and stylish image during its time. Manufactured by Sampoerna, which is now owned by Philip Morris International. ---

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