The NFT landscape continues to evolve, with utility-focused projects leading adoption. Ticketing, gaming, and brand engagement NFTs are proving resilient compared to speculative PFPs. As Web2 giants integrate NFTs into their platforms, mainstream users may onboard without realizing they are using blockchain. For investors, the opportunity lies in identifying projects that merge NFTs with real-world value rather than hype cycles.
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Bitcoin ETFs in the US and Hong Kong are pushing mainstream adoption further. Institutions aren’t just speculating; they’re building long-term strategies. The narrative shift from “risk asset” to “digital gold” is happening faster than expected. Volatility remains, but structural demand is clear.
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Airdrops remain one of the most effective growth strategies in the crypto ecosystem. Recent distributions from protocols like LayerZero, zkSync, and Celestia have rewarded early users generously, sparking renewed enthusiasm for exploring new projects. However, the strategy is also evolving. Teams are increasingly focused on rewarding genuine contributors rather than passive farmers, using advanced tracking and anti-sybil mechanisms. For users, the opportunity remains compelling, but the bar for qualification is rising. Participating in testnets, governance, and real usage is becoming more important than simply connecting a wallet.
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