@4949

"I need that" well captured. Brand is important in the early stages but it's the rarely the factor that moves the needle early in. Coopting users in helping build your brand is often dismissed. One of the things I suggest to clients (who have a captive user base or can afford a test audience) is to do a/b testing to see what resonates well holistically aligns with all stakeholders. There's more of a chance that you have found brand ambassadors in your test audience

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