Web3Marketing

Who has done the best job in “web3 marketing” who’s had the best “web3 marketing funnel?”

Co-Founder @frenshouse / Orange Cube Art 💛🏠 work @ Art Blocks / ThankYouX  on @cabalfun team 🫡 I Love music, sports, tech, art, marketing, coffee maxi

I mean “retention” in the space seems to be how can we lock people in as much as possible. Not many great positive examples

Blur&Blast use this method of locking TVL as much as possible.

Totally agree, retention seems to be a issue with most projects hard to understand it with all Web3 products out there but you are right.

The funnel doesn’t change much, I’d say retention is really the only differentiator and that changes just based on the platform

Here's some case studies 

https://www.linkedin.com/pulse/successful-web3-marketing-campaigns-bitomic

The Pudgy Penguins team is making waves, seamlessly blending into pop culture with widespread GIF use on Giphy and plush toys in stores like Hot Topic & Walmart. 

This clever strategy subtly introduces Web3 to the masses, enhancing awareness and engagement.

I like Uniswap as an example of a Web3 marketing strategy done right.

From building a strong and recognizable brand, investing in education to onboard new users, launching partnerships and collaborations, as well as bounty programs to retain and maintain loyalty.

And all peppered with a focus on innovation and trust.