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When evaluating a project's marketing strategy, focus on the following key aspects: Target Market: Assess how clearly the project identifies and understands its target audience. Value Proposition: Check if the marketing communicates a compelling and differentiated value. Channel Selection: Evaluate the effectiveness of chosen marketing channels (social media, SEO, influencer marketing, etc.). Branding Consistency: Ensure the messaging and visuals align with the project's core values and mission. Metrics & KPIs: Review how success is measured, including customer acquisition cost, conversion rates, and engagement. Competitor Analysis: Analyze how the project’s strategy compares to competitors. Scalability: Evaluate whether the marketing approach can scale as the project grows.
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