@0xroy-

When you're a pre-TGE project with good investments from well-known funds, you often don't even need to spend big on marketing. You just create a Discord, set up roles and a few quests, congratulations, you have a super active community. But once you're a post-TGE project, it becomes a whole quest just to keep the community alive. It's a huge win if even 10-20% of the pre-TGE activity remains. For most projects, that's a luxury. And your approach to the community before TGE can be completely different, after TGE, it can change dramatically.

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