@0xl
Caveat is that your monetizing on 100% of mints and that could mean you don’t need to rely on brand deals and their distribution/audience requirements to earn a living
That said if you’re succeeding on getting mints - you’re building a list of wallet addresses (read: public Venmo accounts) of people that engaged with you that you can then therefore sell to brands. Seeing this work today with @rehash @levy and others