@0x99fran

Ive seen this in my own workplace. Growing a business often means changing your target customers. Users that were key accounts no longer represent where the scale and leverage is. You identify new key users and accounts and focus on them while trying to minimize the collateral damage to existing customers. This is a dangerous time as your organization and communication has to change, but this can lead to angry current customers and even employees who don’t accept the change and want the product/service to stay the same. Often times this happens before you’ve fully convinced the new target customers on your solution. Which is a painful gap. But you have to do it anyway over these concerns or face a stagnating/declining business.

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